CREATIVE WORK BY JEREMY PRASATIK. DESIGNER & BUILDER SHAPING BRANDS, PRODUCTS, AND SPACES. AI-POWERED APPS, FORTUNE 500 CAMPAIGNS, BRANDED SYSTEMS, AND INTERIOR PROJECTS. SAY → HELLO@RECKON.HOUSE
DIGITAL Brand Building
Design and build apps, sites, and digital products. A.R.C. is my latest - an AI-powered home inventory app currently in market. See the projects below.
ARCHIVE. READY.
CLOUD.
I designed and built ARC end-to-end — a modern home-inventory tool powered by AI and image recognition. It recognizes rooms, captures assets, and transforms everyday photos into a clean, modern archive prepared for insurance, estates, and the unexpected. A tedious chore made simple, fast, and beautifully clear.
A tedious chore, made beautiful.
Personalized content system. Nordstrom needed relevance at scale. Designed a modular content engine — three shapes and dynamic layouts — built to adapt to the season, the product, and the customer. Flexible, fast, and unmistakably on-brand. Inside the system.
IVY PARK
BY BEYONCÉ
What does it take to launch Beyoncé’s brand for the only US retailer? Complete digital campaign—site, email, social, paid media, and all marketing copy. Defined the look and feel for how millions experienced the brand. A cultural moment with zero room for error. See the work.
Inside the campaign.
Ecommerce website & design system A complete reimagining of the Jeffrey ecommerce experience. Built a modern design system — modular grids, refined type, editorial layouts — and carried it through every page, from initial wireframes to weekly production. Elegance, engineered.
Jeffrey spring campaign. A vibrant spring campaign built on contrast—studio photography, bold foliage, and a flexible visual system across email and social. Spring, reimagined.
Unified navigation & design system A single entry-point navigation and search concept for Nordstrom, paired with a new design system used across the entire digital experience. Order in the chaos.
Digital rebrand. A complete digital rebrand for Cosmo Prof, redefining the B2B experience with new image direction, graphic language, and a fully reimagined website. Beauty, made clear.
Nordstrom beauty experience. A digital beauty advisor for Nordstrom with editorial landing pages, dynamic product feeds, and real-time shade try-on. Where discovery begins.
Email design system. A flexible email system for Sally Beauty with editorial layouts, product storytelling, and cohesive weekly execution. Color, consistently delivered.
Nordstrom beauty experience. A digital beauty advisor for Nordstrom with editorial landing pages, dynamic product feeds, and real-time shade try-on. Where discovery begins.
Email design system. A flexible email system for Sally Beauty with editorial layouts, product storytelling, and cohesive weekly execution. Color, consistently delivered.
CAMPAIGN Creative
Design and execute campaigns for projects of all sizes. From fortune 500 retail brands to the exclusive US digital launch of Ivy Park by Beyoncé at Nordstrom.
Explore the stories.
HILL COUNTRY OAKWORKS
A campaign celebrating Texas-grown oak used in whiskey barrels—sun-washed color, bold geometry, and a heritage silhouette rooted in land and craft. Rooted in Texas, made for bourbon.
Capitan Boot Co. A modern rebrand of a western heritage boot company with custom type, illustration, patterns, and campaign storytelling built for every touchpoint. The west redrawn.
When ’80s mall glam meets high fashion. A high-fashion reinterpretation of the classic mall glamour shot with layered portraits, mesh gradients, and a modern couture edge. Glamour, turned up.
AMBER SHOCKEY & CO.
A modern pattern system designed for dishware, textiles, and home goods—built from bold shapes, graphic motifs, and mix-and-match colorways. Contemporary, versatile, and ready for any surface.
From pattern to product.
Branded content framework. A content system built to organize fast-growing storytelling — icons, naming, and templates designed to make everything clearer, faster, and more intuitive for customers. See the framework work.
J.Christianson. Brand identity for a modern apparel startup — a bold mark, retro-electric colors, and a graphic system built for packaging, signage, and digital. Everyday boldness.
Jeffrey Spring Campaign. Studio photography and a flexible design system for Jeffrey’s seasonal shoe campaign — high-fashion energy on a smart, scalable budget. High fashion, low friction.
Your by Sally. A campaign about identity, confidence, and color. Designed a digital world for creators and customers to express themselves freely across web, email, social, and in-store touchpoints. Every shade tells a story. Step into color.
FORM & CONSTRAINT
A typographic and pattern study built from a self-imposed design system. Custom shapes, strict grids, and a limited palette used to explore balance, rhythm, and contrast. Minimal elements pushed to maximal expression. Where the lines lead.
Loved by Nordstrom. A social-driven campaign spotlighting emerging brands with a bold, heart-led visual system across digital and in-store touchpoints. Follow the heart.
Fashion stories. Graphic, fashion-forward digital stories created for Neiman Marcus, blending bold photography with modern layout craft. Step into the editorial.
Loved by Nordstrom. A social-driven campaign spotlighting emerging brands with a bold, heart-led visual system across digital and in-store touchpoints. Follow the heart.
Fashion stories. Graphic, fashion-forward digital stories created for Neiman Marcus, blending bold photography with modern layout craft. Step into the editorial.
INTERIOR DESIGN & Environments
Spaces designed with intention. I’ve designed and sourced complete interiors for multi-million dollar projects — every piece, every detail, concept through install. Interiors that feel considered, not decorated. Explore the work.
TIMELESS CHARACTER
Complete kitchen design—cabinetry, stone, hardware, lighting, and layout. Classic detailing with modern restraint, built for real life and bold moments. Featured by Crate & Barrel, Rejuvenation, The Haven List, and Vivir Designs. Step into the room.
A glam retreat. Designed a bedroom with deep tones, luxe textures, and a quiet sense of drama. Statement lighting, layered materials, and soft contrasts create a space that feels elevated yet deeply livable. See where glamour meets comfort.
Collected comfort. Created a living room anchored in limestone, layered textiles, and warm metal accents. Collected artwork, natural materials, and tailored furnishings build a space with history and intention. Where character meets calm.
A grand welcome. Designed the entry around light, height, and proportion—vaulted ceilings, sculptural fixtures, and white oak grounding every step. A warm, modern introduction to the home. Elegance at the threshold.
MATERIAL MIX
Custom bath design blending veined marble, aged brass, muted cabinetry, and natural light. A study in material honesty—nothing loud, everything intentional. Where the details come through.
Branded content framework. A content system built to organize fast-growing storytelling — icons, naming, and templates designed to make everything clearer, faster, and more intuitive for customers. See the framework work.
J.Christianson. Brand identity for a modern apparel startup — a bold mark, retro-electric colors, and a graphic system built for packaging, signage, and digital. Everyday boldness.
Jeffrey Spring Campaign. Studio photography and a flexible design system for Jeffrey’s seasonal shoe campaign — high-fashion energy on a smart, scalable budget. High fashion, low friction.
BRAND, SITE, APP, OR SPACE.
IF YOU’RE BUILDING SOMETHING YOU CARE ABOUT,
I’D LOVE TO HEAR MORE.
Say: hello@reckon.house
Call: 214.697.4578
IG: @reckonhousestaples
The master list /// Digital projects /// A.R.C. / Ivy Park by Beyonce / Jeffrey New York Digital Flagship / Jeffrey New York Email Design System / Nordstrom Personalized Content System / Nordstrom Beauty Finder / Nordstrom Navigation Concept / Sally Beauty Email Design System / Cosmo Prof Digital Flagship Campaigns /// A.R.C. / Ivy Park by Beyonce / Jeffrey New York Digital Flagship / Jeffrey New York Email Design System / Nordstrom Personalized Content System / Nordstrom Beauty Finder / Nordstrom Navigation Concept / Sally Beauty Email Design System / Cosmo Prof Digital Flagship Interiors /// A.R.C. / Ivy Park by Beyonce / Jeffrey New York Digital Flagship / Jeffrey New York Email Design System / Nordstrom Personalized Content System / Nordstrom Beauty Finder / Nordstrom Navigation Concept / Sally Beauty Email Design System / Cosmo Prof Digital Flagship More /// Q&A / Aesthetic Intelligence /
FRONT PAGE / DIGITAL / CAMPAIGNS / INTERIORS / MORE ON RHS