IVY PARK
by Beyonce.
Brand launch & experince design.

Role Creative team lead through the launch of Ivy Park at Nordstrom.
Responsibilities Managed a small creative team, including designers and writers, to concept and execute Beyoncé's apparel brand launch at Nordstrom. Led the creation of digital brand with a full experince page, animated graphic elements and marketing assets including launch emails, digital ads, and store collateral to support the brand's introduction & launch. Collaborated directly with Ivy Park's internal team to ensure the seamless integration across all customer touchpoints.
Explore Below A range of design examples for the Ivy Park brand launch.

— Mobile Experience Design —

— Experience Design —
Highlighted Sections

— Design Library —

H1

CHOICE

IS EVERYTHING

H2

THE COLLECTION'S CORE CONSISTS OF THREE LEGGING SHAPES, KNOWN AS THE I, THE V AND THE Y. EACH SHAPE CORRELATES TO A RISE AND IS AVAILABLE IN THREE DIFFERENT LEG LENGTHS (CAPRI, CROP AND FULL LENGTH).

H3

INTEGRATED WAISTBAND + ZIP POCKET

H4

Available in capri, crop and full length

— Menu Design —

Homepage takeover.
Nordstrom.com & Ivy Park.

For the Ivy Park brand launch, we wanted to make a bold statement and create a truly memorable experience. We decided to wrap the entire Nordstrom website with Ivy Park brand imagery, creating a unique, immersive experience for visitors. This full-site takeover helped amplify the brand's presence and made the launch a standout moment for both Nordstrom and Ivy Park.

Let's Work Together:

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