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IVY PARK
by Beyonce.
Brand launch & experince design.

Role Creative team lead through the launch of Ivy Park at Nordstrom.
Responsibilities Managed a small creative team, including designers and writers, to concept and execute Beyoncé's apparel brand launch at Nordstrom. Led the creation of digital brand with a full experince page, animated graphic elements and marketing assets including launch emails, digital ads, and store collateral to support the brand's introduction & launch. Collaborated directly with Ivy Park's internal team to ensure the seamless integration across all customer touchpoints.
Explore Below A range of design examples for the Ivy Park brand launch.
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Physical accomplishment sharpens mental focusPhysical accomplishment sharpens mental focusPhysical accomplishment sharpens mental focus
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Physical accomplishment sharpens mental focusPhysical accomplishment sharpens mental focusPhysical accomplishment sharpens mental focus
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— Mobile Experience Design —
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— Experience Design —
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— Design Library —

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CHOICE

IS EVERYTHING

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THE COLLECTION'S CORE CONSISTS OF THREE LEGGING SHAPES, KNOWN AS THE I, THE V AND THE Y. EACH SHAPE CORRELATES TO A RISE AND IS AVAILABLE IN THREE DIFFERENT LEG LENGTHS (CAPRI, CROP AND FULL LENGTH).

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INTEGRATED WAISTBAND + ZIP POCKET

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Available in capri, crop and full length
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— Menu Design —
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Homepage takeover.
Nordstrom.com & Ivy Park.

For the Ivy Park brand launch, we wanted to make a bold statement and create a truly memorable experience. We decided to wrap the entire Nordstrom website with Ivy Park brand imagery, creating a unique, immersive experience for visitors. This full-site takeover helped amplify the brand's presence and made the launch a standout moment for both Nordstrom and Ivy Park.
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BRAND, SITE, APP, OR SPACE.
IF YOU’RE BUILDING SOMETHING YOU CARE ABOUT,
I’D LOVE TO HEAR MORE.
Say: hello@reckon.house
Call: 214.697.4578
IG: @reckonhousestaples 
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The master list /// Digital projects /// A.R.C. / Ivy Park by Beyonce / Jeffrey New York Digital Flagship / Jeffrey New York Email Design System / Nordstrom Personalized Content System / Nordstrom Beauty Finder / Nordstrom Navigation Concept / Sally Beauty Email Design System / Cosmo Prof Digital Flagship Campaigns /// A.R.C. / Ivy Park by Beyonce / Jeffrey New York Digital Flagship / Jeffrey New York Email Design System / Nordstrom Personalized Content System / Nordstrom Beauty Finder / Nordstrom Navigation Concept / Sally Beauty Email Design System / Cosmo Prof Digital Flagship Interiors /// A.R.C. / Ivy Park by Beyonce / Jeffrey New York Digital Flagship / Jeffrey New York Email Design System / Nordstrom Personalized Content System / Nordstrom Beauty Finder / Nordstrom Navigation Concept / Sally Beauty Email Design System / Cosmo Prof Digital Flagship More /// Q&A / Aesthetic Intelligence /

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