A real conversation and a brainstorm, and a direction we both agree on. The work moves quickly from there.
The brand, the thing people use, and the back of house that keeps it running. Not just a handoff, and not just a tool.
A brand, a piece of software, a room. None of them are ever really done. There's a time to launch, let it sit, see how people use it, and decide what's next. You can't keep working on it in the background forever.
The homepage is three columns now: the wordmark left, the sentence and the question in the middle, the address right. They sit on the nav bar rather than under it, so the bar carries the page's own type instead of a strip of empty rule. Everything came down to two sizes, 32 and 12, inside a 50px frame on all four sides.
RHSImage editing takes twelve inputs instead of four.
Sally
