Neiman Marcus.
Creative concepts, editorial & visual design.

During my time at Neiman Marcus, I crafted highly editorial digital designs for an online magazine, blending storytelling with commerce. Collaborating closely with merchants, buyers, and marketing teams, I helped define story types and photo direction before bringing them to life through design. These projects mirrored the whimsy of the Neiman Marcus brand, featuring playful typography and a mix of stunning imagery and a creative use of product shots to tell compelling visual stories—even when resources were limited. Each piece seamlessly connected fashion narratives with the brand’s vision. Below, you’ll find examples showcasing a wide range of styles, story types, and creative approaches to imagery usage.

100th Anniversary Christmas Book.
Print & cover design.

I had the honor of designing the 100th Anniversary Christmas Book cover for Neiman Marcus. The design featured a green color scheme with gold foil accents and a whimsical interpretation of the iconic Neiman Marcus butterfly logo, used in three unique ways to celebrate the brand's rich history and elegance.

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