A campaign for Hill Country Oakworks, a Texas whiskey barrel maker, from billboards down to phone wallpapers. Sun-washed color, the silhouette of an oak, and the land the barrels come from.
Flat color, a tree silhouette, and a heavy geometric sans set big.
The brief asked for heritage that stayed clear of the Western cliché, so the reference pile was travel posters and old highway signs.
Campaign poster
Oak silhouette, blocked sky
Teal, orange, red
Scroll. It fills the mat, then travels the frame
The Hill Country, an hour before sunset
The same three parts hold from a billboard to a lock screen.
Color blocks, silhouette and type, at every size.
The palette had to say Texas without red, white, and blue, so it comes from the landscape at last light.
Burnt orange, mustard yellow, brick, teal sky, cream paper, charcoal silhouette. Orange and mustard do the color blocks and the wordmark, cream is the paper, and the charcoal is every silhouette and most of the type. Greatdome does the vintage part, on the headlines and the posters, so Avenir Next can just do its job everywhere else.
The markThere's a distressed texture over everything, and that's the only nod to age. The rest is flat color, a tree, and plain type.
Campaign Design
Photoshop
InDesign
