Rooms that work the way people live.
Custom homes, kitchens, and baths designed to feel collected rather than decorated. Less ornament, more time spent on the few elements that carry the weight - the stone, the wood, the way the light hits a wall in late afternoon.
Most of the work happens long before the install. Choosing the palette, editing the references, deciding what gets to be loud and what stays quiet. The unglamorous part - specs, sourcing, jobsite visits - happens behind the scenes. What the room shows is the editing.
Field Custom Homes Kitchens Baths
Author Jeremy Prasatik Active Since: 2012 Status: Designing
Classification Spatial Design Material Selection Construction Documentation Lighting Plans

Hill Country home
Interior design, living room

The Fairview
Interior design, sitting room

Floor & Decor
Interiors feature

The Fairview Suite
Interior design, bedroom
From custom homes to cabinet pulls
Whole-house plans get the same eye as a single hardware pick - the kind of attention that sounds like overkill until you live in a room where someone actually paid it. The work scales without losing the person doing the choosing, mostly because there isn't anyone else to lose it to.
The work happens at the table before it happens on the site - palette specified, materials sourced, hardware schedule final, all before anyone breaks ground. By the time the contractor shows up, the room is mostly already designed.
Custom Homes & Remodels
Each project starts with the site itself, which is a cliché in the field but happens to be true: what the light does at different hours, where the household actually lives during the week versus the weekend, what the existing structure has going for it that should probably stay. The early conversations don't have anything to do with finishes yet.
Where remodels get tricky is that some of the existing architecture has good ideas baked into it and some of it really doesn't, and sorting that out before drawing a new floor plan is the difference between a project that fights itself for eighteen months and a project that doesn't.
Kitchen & Bath
Kitchens and baths are the rooms where small material decisions compound the fastest, which is why they tend to consume more of the design timeline than their square footage would suggest. A kitchen is really only four or five finishes (cabinetry, countertop, backsplash, hardware, floor) repeated across dozens of surfaces and sightlines, and a bath works the same way at smaller scale. Get the palette right at the front end and the rest of the room falls into place. Get it wrong and you produce a room someone can't quite explain why they don't like.
The reason that early call matters is that each material is carrying multiple jobs at once. A marble at install looks nothing like the same marble ten years in, brass tarnishes in ways that some people love and some people hate, white oak ambers as it ages. Most of the work is reading all of that ahead of time, before the slabs get cut.
Selections & Documentation
The selections - the lighting plan, the hardware schedule, the paint palette, the floor coverings - are where rooms actually get designed. Which lights make a room and which ones disappear, which hardware reads quiet and which steps forward, which paint shifts depending on the light coming through whatever window happens to be closest. The taste decisions live here, not on the floor plan.
Documentation is the version that survives the install. A complete spec set translates the selections into something a builder can build without picking up the phone - paperwork to anyone who hasn't been through a chaotic install, the actual design to anyone who has.
Custom Homes & Remodels
Each project starts with the site itself, which is a cliché in the field but happens to be true: what the light does at different hours, where the household actually lives during the week versus the weekend, what the existing structure has going for it that should probably stay. The early conversations don't have anything to do with finishes yet.
Where remodels get tricky is that some of the existing architecture has good ideas baked into it and some of it really doesn't, and sorting that out before drawing a new floor plan is the difference between a project that fights itself for eighteen months and a project that doesn't.
Kitchen & Bath
Kitchens and baths are the rooms where small material decisions compound the fastest, which is why they tend to consume more of the design timeline than their square footage would suggest. A kitchen is really only four or five finishes (cabinetry, countertop, backsplash, hardware, floor) repeated across dozens of surfaces and sightlines, and a bath works the same way at smaller scale. Get the palette right at the front end and the rest of the room falls into place. Get it wrong and you produce a room someone can't quite explain why they don't like.
The reason that early call matters is that each material is carrying multiple jobs at once. A marble at install looks nothing like the same marble ten years in, brass tarnishes in ways that some people love and some people hate, white oak ambers as it ages. Most of the work is reading all of that ahead of time, before the slabs get cut.
Selections & Documentation
The selections - the lighting plan, the hardware schedule, the paint palette, the floor coverings - are where rooms actually get designed. Which lights make a room and which ones disappear, which hardware reads quiet and which steps forward, which paint shifts depending on the light coming through whatever window happens to be closest. The taste decisions live here, not on the floor plan.
Documentation is the version that survives the install. A complete spec set translates the selections into something a builder can build without picking up the phone - paperwork to anyone who hasn't been through a chaotic install, the actual design to anyone who has.
More digital

Ivy Park by Beyonce
Digital design, brand launch
A.R.C. - AI home Inventory
App & brand development

Nordstrom personalization
Design system, direction

Jeffrey NYC
Ecommerce, web design

Nordstrom beauty
Digital design, personalized

Cosmo Prof
Digital design, creative direction

Dallas Sport Collective
Website, custom app

Sally Marketing OS
Product design, engineering
More creative

Ivy Park by Beyonce
Digital design, brand launch
Robert Rodriguez x Neiman’s
Creative direction, design

Capitan Boot Co.
Branding, design

Jeffrey Spring Campaign
Creative direction, design

Hill County Oakworks
Campaign direction, branding

Black & white type
Custom typography, patterns

J.Christianson
Brand development, design

Amber Shockey & Co.
Tableware design, branding

You By Sally
Brand campaign

Jeffrey NYC
Campaign direction, design

Nordstrom framework
Content direction, design

Loved by Nordstrom
Brand campaign, design
Designing across space and material.
Putting the work first.
It's the part I love most.
Studio Reckon House Multi-disciplinary
Founded 2002 Location: Texas / Anywhere Status: Open for projects
Classification Digital Branding Interiors
Contact hello@reckon.house 214.697.4578 IG @reckonhousestaples
Abstract
The work means a lot of things at once - writing the code that ships an app, picking the marble that goes in a kitchen, art directing a campaign shoot, building a brand voice from scratch, designing the AI tooling that runs marketing operations at enterprise scale. These aren't separate jobs, they're the same job showing up in different rooms.
What makes it work is the no-handoff part. Wireframing and coding happen in the same week. Picking kitchen finishes and coordinating the install happen on the same site visit. The thinking and the making stay close to each other, which is why the disciplines stay connected instead of competing for attention.
© 2026 Reckon House. Made by Jeremy Prasatik.









