SECTION 01: OVERVIEW

Rooms that work the way people live.

Custom homes, kitchens, and baths designed to feel collected rather than decorated. Less ornament, more time spent on the few elements that carry the weight - the stone, the wood, the way the light hits a wall in late afternoon.

Most of the work happens long before the install. Choosing the palette, editing the references, deciding what gets to be loud and what stays quiet. The unglamorous part - specs, sourcing, jobsite visits - happens behind the scenes. What the room shows is the editing.

Field Custom Homes Kitchens Baths

Author Jeremy Prasatik Active Since: 2012 Status: Designing

Classification Spatial Design Material Selection Construction Documentation Lighting Plans

SECTION 02: PRACTICE

From custom homes to cabinet pulls

Whole-house plans get the same eye as a single hardware pick - the kind of attention that sounds like overkill until you live in a room where someone actually paid it. The work scales without losing the person doing the choosing, mostly because there isn't anyone else to lose it to.

The work happens at the table before it happens on the site - palette specified, materials sourced, hardware schedule final, all before anyone breaks ground. By the time the contractor shows up, the room is mostly already designed.

Custom Homes & Remodels

Each project starts with the site itself, which is a cliché in the field but happens to be true: what the light does at different hours, where the household actually lives during the week versus the weekend, what the existing structure has going for it that should probably stay. The early conversations don't have anything to do with finishes yet.

Where remodels get tricky is that some of the existing architecture has good ideas baked into it and some of it really doesn't, and sorting that out before drawing a new floor plan is the difference between a project that fights itself for eighteen months and a project that doesn't.

Kitchen & Bath

Kitchens and baths are the rooms where small material decisions compound the fastest, which is why they tend to consume more of the design timeline than their square footage would suggest. A kitchen is really only four or five finishes (cabinetry, countertop, backsplash, hardware, floor) repeated across dozens of surfaces and sightlines, and a bath works the same way at smaller scale. Get the palette right at the front end and the rest of the room falls into place. Get it wrong and you produce a room someone can't quite explain why they don't like.

The reason that early call matters is that each material is carrying multiple jobs at once. A marble at install looks nothing like the same marble ten years in, brass tarnishes in ways that some people love and some people hate, white oak ambers as it ages. Most of the work is reading all of that ahead of time, before the slabs get cut.

Selections & Documentation

The selections - the lighting plan, the hardware schedule, the paint palette, the floor coverings - are where rooms actually get designed. Which lights make a room and which ones disappear, which hardware reads quiet and which steps forward, which paint shifts depending on the light coming through whatever window happens to be closest. The taste decisions live here, not on the floor plan.

Documentation is the version that survives the install. A complete spec set translates the selections into something a builder can build without picking up the phone - paperwork to anyone who hasn't been through a chaotic install, the actual design to anyone who has.

Designing across space and material.

SECTION: PRACTICE

Putting the work first.

It's the part I love most.

Studio Reckon House Multi-disciplinary

Founded 2002 Location: Texas / Anywhere Status: Open for projects

Classification Digital Branding Interiors

Contact hello@reckon.house 214.697.4578 IG @reckonhousestaples

Abstract

The work means a lot of things at once - writing the code that ships an app, picking the marble that goes in a kitchen, art directing a campaign shoot, building a brand voice from scratch, designing the AI tooling that runs marketing operations at enterprise scale. These aren't separate jobs, they're the same job showing up in different rooms.

What makes it work is the no-handoff part. Wireframing and coding happen in the same week. Picking kitchen finishes and coordinating the install happen on the same site visit. The thinking and the making stay close to each other, which is why the disciplines stay connected instead of competing for attention.

DIGITAL EXPERIENCES & SOFTWAREBRANDING & CREATIVE DIRECTIONINTERIORS & FABRICATIONReact / Next.jsTailwindOpenAI APIComputer VisionLLMsFramerWebflowReplit / V0SplineArt DirectionVoice & ToneTypographyColor SystemsAfter EffectsMidjourneyCustom LoRASocial GridsEmail ArchSpace PlanningFF&EMillwork DesignMaterial SelectionOn-site DirectionPop-up / RetailFabricationFull-Stack EngAI IntegrationSystems DesignProduct StrategyRapid PrototypingNo-Code ArchBrand StrategyCreative DirectionVisual Identity3D & MotionGen. ImageryContent SystemsInt. ArchitectureFF&E SourcingCustom FabricationInstallation MgmtExperientialDIGITALBRANDINGINTERIORSRHSRING INDEXDisciplineSkill / PracticeTool / MethodDISCIPLINESDigitalBrandingInteriors

© 2026 Reckon House. Made by Jeremy Prasatik.