A spring campaign for Jeffrey, shot entirely in the studio. High fashion on a studio budget, with foliage doing the work of a location.
Campaign hero collage
Three designers at once
Monstera on studio white
Scroll. It fills the mat, then travels the frame
Two leaves and a typeface
Swap the dress, set the leaves, and the page is done.
JW Anderson, Valentino and Simone Rocha, on the one template.
The pairs below are the dress shot next to the phone template it went into. The type reads at phone size, the leaves still frame the dress, and the desktop version underneath is the same layout with more room.
That is the whole kit, and it ran across all three designer stories with no set change between them.
Studio white for the ground, monstera green for the architecture, soft black for the type and for the dresses that dropped into the set. The dresses bring the seasonal accent: striped blue for JW Anderson, blush florals for Simone Rocha, whatever Valentino was sending that week. The type is one family, Avenir Next, italic Heavy for the Jeffrey wordmark and Medium, Demi Bold and Heavy for everything else. The foliage got treated like a material. Two leaves shot once on white, then composed into every dress story in post.
Three designer stories in three formats: email, the homepage and social.
That was the whole season, shot in the studio.
Campaign Design
Email & Web Templates
InDesign
Studio photography