The homepage is three columns now: the wordmark left, the sentence and the question in the middle, the address right. They sit on the nav bar rather than under it, so the bar carries the page's own type instead of a strip of empty rule. Everything came down to two sizes, 32 and 12, inside a 50px frame on all four sides.
RHSCreative direction, campaigns and brand.
The projects in this section are campaigns, brand identities, and design for physical objects like tableware, apparel, and prints. Most of it was client work. The typography and pattern studies are personal projects.Field Brand Identity Campaign Direction Surface Design
Author Jeremy Prasatik Active Since: 2002 Status: Making
Classification Logo Systems Art Direction Photography Pattern Design Editorial
Robert Rodriguez x Neiman’s
Creative direction, design
Nordstrom framework
Content direction, design
Hill Country Oakworks
Campaign direction, branding
Black & white type
Custom typography, patterns
J. Christianson
Brand development, design
Amber Shockey & Co.
Tableware design, branding
You By Sally
Brand campaign
Jeffrey Spring Campaign
Creative direction, design
Loved by Nordstrom
Brand campaign, design
Neiman Marcus
Editorial direction, design
Various design
Branding, art, apparel
West Texas
Landscape photography
section 02: practice
Identity, campaigns, and physical objects
Some of these projects ran from the first positioning work through the final production files. Others were specific pieces inside a larger effort. The tools are Illustrator, Photoshop, InDesign, and a camera.Brand Identity
Brand identity work covers naming, logo systems, typography, and the graphic rules that keep them consistent across print, apparel, and product.
Capitan Boot Co. is the most complete build: a primary logo, secondary badges, typographic lockups, and apparel graphics, all designed to hold up when stamped into leather, with campaign photography shot on location in West Texas. J. Christianson is a naming and identity system that works across the client's hospitality and retail businesses.
Campaigns & Art Direction
Campaign work runs from concept and art direction through the final production files, sized for every format a retailer owns.
The Robert Rodriguez campaign for Neiman Marcus came out of a single day of shooting, and the four frames from that day ran across storefront windows, editorial, social, and email. Ivy Park went from brief to live in six weeks, and because Nordstrom held the only US partnership, the website carried the launch. You By Sally was a repositioning campaign for Sally Beauty's own product brand.
Surface & Object Design
Surface and object design covers physical goods: tableware, textiles, ceramics, and prints.
The Amber Shockey & Co. project is a tableware line, with the patterns and the branding designed together. The pattern systems are drawn to work on both textile and ceramic, and the typography studies are personal work, printed as lithographs.
Brand Identity
Brand identity work covers naming, logo systems, typography, and the graphic rules that keep them consistent across print, apparel, and product.
Capitan Boot Co. is the most complete build: a primary logo, secondary badges, typographic lockups, and apparel graphics, all designed to hold up when stamped into leather, with campaign photography shot on location in West Texas. J. Christianson is a naming and identity system that works across the client's hospitality and retail businesses.
Campaigns & Art Direction
Campaign work runs from concept and art direction through the final production files, sized for every format a retailer owns.
The Robert Rodriguez campaign for Neiman Marcus came out of a single day of shooting, and the four frames from that day ran across storefront windows, editorial, social, and email. Ivy Park went from brief to live in six weeks, and because Nordstrom held the only US partnership, the website carried the launch. You By Sally was a repositioning campaign for Sally Beauty's own product brand.
Surface & Object Design
Surface and object design covers physical goods: tableware, textiles, ceramics, and prints.
The Amber Shockey & Co. project is a tableware line, with the patterns and the branding designed together. The pattern systems are drawn to work on both textile and ceramic, and the typography studies are personal work, printed as lithographs.
More digital
Sally Marketing OS
Product design, engineering
Ivy Park by Beyoncé
Digital design, brand launch
A.R.C. - AI Home Inventory
App & brand development
Nordstrom personalization
Design system, direction
RContact
How it starts
A real conversation and a brainstorm, and a direction we both agree on. The work moves quickly from there.
What I take on
The brand, the thing people use, and the back of house that keeps it running. Not just a handoff, and not just a tool.
When it's done
A brand, a piece of software, a room. None of them are ever really done. There's a time to launch, let it sit, see how people use it, and decide what's next. You can't keep working on it in the background forever.
HCredits
- Crate & Barrel
- Nordstrom
- Ivy Park by Beyoncé
- Neiman Marcus
- Rejuvenation
- Lostine Home
- Visual Comfort
- Floor & Decor
- Kingston Brass
- Design Within Reach
- Vivir Homes
- Haven
Filters and notes
About
Creative technologist. AI development. Brand systems. Digital design. Interior design. Independent, Texas. Design and build. I love the work.
News
Awwwards Honors, 2026. Faux Reel released as an open repo. 28 case studies online.
Stack
Coffee. Music. Ideas. To do lists. Claude. IPAs, and lagers, and stouts, and ales.
Digital Experiences
Sites, stores and platforms, designed and shipped.
App Development
Native tools and AI products, built end to end.
Campaign/Creative
Art direction and campaigns for retail's big names.
Interiors
Rooms designed like products, down to the hardware.
Staples
Saved pictures and kept lines. None of it mine.
DaybookThe full log →
Image editing takes twelve inputs instead of four.
Sally© 2026 Reckon HouseAwwwards Honors, 2026 · Faux Reel released as an open repo