Photographs from a family trip through Big Bend and the desert around Marfa. Personal work that later became the backdrop for the Capitan Boot Co. campaign.

Preview · 8 frames
A lone peak in the Chisos Mountains rising over desert scrub and cactus, clouds stacked behind it
The Rio Grande winding out of Santa Elena Canyon through the Big Bend desert
Santa Elena CanyonRio Grande
Layered ridgelines of the Chisos fading into afternoon haze above the Big Bend desert
Four desert studies in a grid: ocotillo scrub, sotol spikes, a cactus hillside, and a Big Bend ridge

Where There Will Be Blood and No Country for Old Men were shot

Panorama of the Chisos range under a bright sky, a sotol plant in the foreground
The Chisos rangeSotol in the foreground
Santa Elena Canyon studies: the sheer limestone wall beside two frames of the Rio Grande below
A dirt road cutting through the Big Bend basin toward a long mesa on the horizon
A steep canyon wall of layered rock rising straight from the desert floor in Big Bend
Sun cresting the Chisos, light flaring across the desert grassland at dawn
A wide view toward the window in the Chisos Basin, laid over a repeating grid of the same fence line and desert ridgeline
Three frames stacked down the page: a mountain road, an empty highway, and open desert
Low desert ridgelines going dark under a pale evening sky in far West Texas
2The Store on

They put real Prada shoes inside and shut the door in 2005.

Prada Marfa is a permanent sculpture on U.S. 90 near Valentine, northwest of Marfa, built by the artists Elmgreen and Dragset. The bags are that season's.

Prada Marfa, the sealed fake boutique standing alone beside U.S. 90 in the West Texas desert
Prada Marfa U.S. 90 near Valentine
The Prada Marfa storefront up close, its windows displaying shoes in the desert light
Prada Marfa from across the highway, a power line running past it into open desert
Prada Marfa repeated in a grid around a center frame of open highway and West Texas sky

The photographs came home from a family trip and sat in a folder. Later, Capitan Boot Co. needed the West Texas desert behind its boots, and it was already in there.

Services
Photography
Stack
Camera
Client
RContact

How it starts

A real conversation and a brainstorm, and a direction we both agree on. The work moves quickly from there.

What I take on

The brand, the thing people use, and the back of house that keeps it running. Not just a handoff, and not just a tool.

When it's done

A brand, a piece of software, a room. None of them are ever really done. There's a time to launch, let it sit, see how people use it, and decide what's next. You can't keep working on it in the background forever.

Services

  • Art Direction
  • Brand Systems
  • Digital Design
  • Interiors

Practice

  • Independent, Texas
  • Design and build
  • I love the work
Or · hello@reckon.house
HCredits

  1. Crate & Barrel
  2. Nordstrom
  3. Ivy Park by Beyoncé
  4. Neiman Marcus
  5. Rejuvenation
  6. Lostine Home
  7. Visual Comfort
  8. Floor & Decor
  9. Kingston Brass
  10. Design Within Reach
  11. Vivir Homes
  12. Haven
RecentlyAwwwards Honors, 2026. Faux Reel released as an open repo. 28 case studies online.
Get in touchhello@reckon.house
The setupIndependent, Texas. Design and build. I love the work.
What I doArt direction. Brand systems. Digital design. Interiors.
FilterDigital ExperiencesApp DevelopmentCampaign/CreativeInteriors
Ivy Park by Beyoncé Digital design, brand launch
A.R.C. - AI Home Inventory App & brand development
Hill Country home Interior design, kitchen
Robert Rodriguez x Neiman’s Creative direction, design
Nordstrom personalization Design system, direction
Jeffrey NYC Ecommerce, web design
Capitan Boot Co. Branding, design
Jeffrey Spring Campaign Creative direction, design
Hill Country home Interior design, primary bath
Nordstrom beauty Digital design, personalized
Hill Country Oakworks Campaign direction, branding
Cosmo Prof Digital design, creative direction
Dallas Sport Collective Website, custom app
Black & white type Custom typography, patterns
Hill Country home Interior design, living room
J. Christianson Brand development, design
Amber Shockey & Co. Tableware design, branding
You By Sally Brand campaign
Sally Marketing OS Product design, engineering
The Fairview Interior design, sitting room
Floor & Decor Interiors feature
The Fairview Suite Interior design, bedroom
The Fairview Interior Design, foyer
Nordstrom framework Content direction, design
Loved by Nordstrom Brand campaign, design
Mountain View Interior design, remodel
Neiman Marcus Editorial direction, design
Various design Branding, art, apparel
West Texas Landscape photography
Faux Reel Product design, motion
DaybookThe full log →
Aug 22

The homepage is three columns now: the wordmark left, the sentence and the question in the middle, the address right. They sit on the nav bar rather than under it, so the bar carries the page's own type instead of a strip of empty rule. Everything came down to two sizes, 32 and 12, inside a 50px frame on all four sides.

RHS
Aug 22

Image editing takes twelve inputs instead of four.

Sally
© 2026 Reckon HouseAwwwards Honors, 2026 · Faux Reel released as an open repo