Loved by Nordstrom
Year-long campaign built on one idea: the Instagram heart as editorial device. A system flexible enough to run across social, email, signage, and web using any asset type.
Campaign details
The brief was emerging brand awareness. The solve was simpler than it sounds.
Borrowed the heart icon from Instagram and made it the campaign's signature. One visual device that immediately read as endorsement. Loved by Nordstrom. The concept scaled to everything: social posts, store signage, emails, editorial landing pages.
The system was built for mix-and-match. Studio shots, editorial pulls, lifestyle imagery, vendor assets. Any combination worked because the grid logic held. Tiles could run as patterns, singles, or modern gallery walls depending on the format. Dozens of brands featured across a full year without the campaign feeling repetitive.
Concepted the idea and led the design. A simple system that kept producing.
Services
— Creative Direction
— Campaign Design
— Design Systems
Campaign details
The brief was emerging brand awareness. The solve was simpler than it sounds.
Borrowed the heart icon from Instagram and made it the campaign's signature. One visual device that immediately read as endorsement. Loved by Nordstrom. The concept scaled to everything: social posts, store signage, emails, editorial landing pages.
The system was built for mix-and-match. Studio shots, editorial pulls, lifestyle imagery, vendor assets. Any combination worked because the grid logic held. Tiles could run as patterns, singles, or modern gallery walls depending on the format. Dozens of brands featured across a full year without the campaign feeling repetitive.
Concepted the idea and led the design. A simple system that kept producing.
Services
— Creative Direction
— Campaign Design
— Design Systems
Campaign details
The brief was emerging brand awareness. The solve was simpler than it sounds.
Borrowed the heart icon from Instagram and made it the campaign's signature. One visual device that immediately read as endorsement. Loved by Nordstrom. The concept scaled to everything: social posts, store signage, emails, editorial landing pages.
The system was built for mix-and-match. Studio shots, editorial pulls, lifestyle imagery, vendor assets. Any combination worked because the grid logic held. Tiles could run as patterns, singles, or modern gallery walls depending on the format. Dozens of brands featured across a full year without the campaign feeling repetitive.
Concepted the idea and led the design. A simple system that kept producing.
Services
— Creative Direction
— Campaign Design
— Design Systems
Campaign details
The brief was emerging brand awareness. The solve was simpler than it sounds.
Borrowed the heart icon from Instagram and made it the campaign's signature. One visual device that immediately read as endorsement. Loved by Nordstrom. The concept scaled to everything: social posts, store signage, emails, editorial landing pages.
The system was built for mix-and-match. Studio shots, editorial pulls, lifestyle imagery, vendor assets. Any combination worked because the grid logic held. Tiles could run as patterns, singles, or modern gallery walls depending on the format. Dozens of brands featured across a full year without the campaign feeling repetitive.
Concepted the idea and led the design. A simple system that kept producing.
Services
— Creative Direction
— Campaign Design
— Design Systems
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
Reckon House Staples.
The work of Jeremy Prasatik. Brands, apps, creative direction and interiors. I make things, start to finish. National campaigns to custom homes. Different mediums. Same effort and taste.
I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital experiences, apps
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (LLMs, Computer Vision Expert, API Development)
Rapid Prototyping (AI-assisted development, no-code tools)
No-Code Architecture (Framer, Webflow)
Ecommerce Platforms (Shopify, Enterprise, Custom)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
The work of Jeremy Prasatik. Brands, apps, creative direction and interiors. I make things, start to finish. National campaigns to custom homes. Different mediums. Same effort and taste.
I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital experiences, apps
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (LLMs, Computer Vision Expert, API Development)
Rapid Prototyping (AI-assisted development, no-code tools)
No-Code Architecture (Framer, Webflow)
Ecommerce Platforms (Shopify, Enterprise, Custom)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
The work of Jeremy Prasatik. Brands, apps, creative direction and interiors. I make things, start to finish. National campaigns to custom homes. Different mediums. Same effort and taste.
I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital experiences, apps
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (LLMs, Computer Vision Expert, API Development)
Rapid Prototyping (AI-assisted development, no-code tools)
No-Code Architecture (Framer, Webflow)
Ecommerce Platforms (Shopify, Enterprise, Custom)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)