Loved by Nordstrom
Year-long campaign built on one idea: the Instagram heart as editorial device. A system flexible enough to run across social, email, signage, and web using any asset type.
Loved by Nordstrom
Year-long campaign built on one idea: the Instagram heart as editorial device. A system flexible enough to run across social, email, signage, and web using any asset type.
Brand details
A.R.C. started with a simple question: why does documenting your home feel like punishment?
Most inventory tools are spreadsheets dressed up as software. I built something that works the way you'd expect a modern product to work. Scan a room. The system identifies what's in it, estimates value, categorizes automatically. No manual entry. No receipt hunting.
The financial layer calculates total assets against policy limits and flags gaps in coverage. The interface treats data as something worth designing, not just storing.
Built the full stack solo. Python backend, Streamlit frontend, OpenAI Vision API. Concept to deployed product in weeks, shipped while working full-time.
Currently in market. V1 live.
Services
— Product Design
— Brand Identity
— Development
— Go-to-Market
Stack
— Python,
— Streamlit
— OpenAI Vision API
— Claude Code
— Replit
— Vercel
Brand details
A.R.C. started with a simple question: why does documenting your home feel like punishment?
Most inventory tools are spreadsheets dressed up as software. I built something that works the way you'd expect a modern product to work. Scan a room. The system identifies what's in it, estimates value, categorizes automatically. No manual entry. No receipt hunting.
The financial layer calculates total assets against policy limits and flags gaps in coverage. The interface treats data as something worth designing, not just storing.
Built the full stack solo. Python backend, Streamlit frontend, OpenAI Vision API. Concept to deployed product in weeks, shipped while working full-time.
Currently in market. V1 live.
Services
— Product Design
— Brand Identity
— Development
— Go-to-Market
Stack
— Python,
— Streamlit
— OpenAI Vision API
— Claude Code
— Replit
— Vercel
Brand details
A.R.C. started with a simple question: why does documenting your home feel like punishment?
Most inventory tools are spreadsheets dressed up as software. I built something that works the way you'd expect a modern product to work. Scan a room. The system identifies what's in it, estimates value, categorizes automatically. No manual entry. No receipt hunting.
The financial layer calculates total assets against policy limits and flags gaps in coverage. The interface treats data as something worth designing, not just storing.
Built the full stack solo. Python backend, Streamlit frontend, OpenAI Vision API. Concept to deployed product in weeks, shipped while working full-time.
Currently in market. V1 live.
Services
— Product Design
— Brand Identity
— Development
— Go-to-Market
Stack
— Python,
— Streamlit
— OpenAI Vision API
— Claude Code
— Replit
— Vercel
Brand details
A.R.C. started with a simple question: why does documenting your home feel like punishment?
Most inventory tools are spreadsheets dressed up as software. I built something that works the way you'd expect a modern product to work. Scan a room. The system identifies what's in it, estimates value, categorizes automatically. No manual entry. No receipt hunting.
The financial layer calculates total assets against policy limits and flags gaps in coverage. The interface treats data as something worth designing, not just storing.
Built the full stack solo. Python backend, Streamlit frontend, OpenAI Vision API. Concept to deployed product in weeks, shipped while working full-time.
Currently in market. V1 live.
Services
— Product Design
— Brand Identity
— Development
— Go-to-Market
Stack
— Python,
— Streamlit
— OpenAI Vision API
— Claude Code
— Replit
— Vercel
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (LLMs, Computer Vision Expert, API Development)
Rapid Prototyping (AI-assisted development, no-code tools)
No-Code Architecture (Framer, Webflow)
Ecommerce Platforms (Shopify, Enterprise, Custom)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (LLMs, Computer Vision Expert, API Development)
Rapid Prototyping (AI-assisted development, no-code tools)
No-Code Architecture (Framer, Webflow)
Ecommerce Platforms (Shopify, Enterprise, Custom)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (LLMs, Computer Vision Expert, API Development)
Rapid Prototyping (AI-assisted development, no-code tools)
No-Code Architecture (Framer, Webflow)
Ecommerce Platforms (Shopify, Enterprise, Custom)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (LLMs, Computer Vision Expert, API Development)
Rapid Prototyping (AI-assisted development, no-code tools)
No-Code Architecture (Framer, Webflow)
Ecommerce Platforms (Shopify, Enterprise, Custom)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)