Typography & Patterns
Personal project exploring type as art. I designed a minimal pattern library and applied it to expressive letterforms.
Typography & Patterns
Personal project exploring type as art. I designed a minimal pattern library and applied it to expressive letterforms.
Project details
A study in constraint. The pattern set is almost childlike: dots, lines, stripes, diamonds. The type is the opposite. Bold, fashion-forward, layered with texture and movement.
The limitation was the point. Same handful of elements, different compositions. Each poster uses the identical vocabulary but lands somewhere new. The patterns fill the letterforms, break outside them, stack into backgrounds.
Black and white only. No color to hide behind. The system had to hold on contrast and rhythm alone.
Personal work that informs the commercial. How to build flexibility from a tight set of rules.
Services
— Typography Design
— Pattern Design
— Art Direction
Project details
A study in constraint. The pattern set is almost childlike: dots, lines, stripes, diamonds. The type is the opposite. Bold, fashion-forward, layered with texture and movement.
The limitation was the point. Same handful of elements, different compositions. Each poster uses the identical vocabulary but lands somewhere new. The patterns fill the letterforms, break outside them, stack into backgrounds.
Black and white only. No color to hide behind. The system had to hold on contrast and rhythm alone.
Personal work that informs the commercial. How to build flexibility from a tight set of rules.
Services
— Typography Design
— Pattern Design
— Art Direction
Project details
A study in constraint. The pattern set is almost childlike: dots, lines, stripes, diamonds. The type is the opposite. Bold, fashion-forward, layered with texture and movement.
The limitation was the point. Same handful of elements, different compositions. Each poster uses the identical vocabulary but lands somewhere new. The patterns fill the letterforms, break outside them, stack into backgrounds.
Black and white only. No color to hide behind. The system had to hold on contrast and rhythm alone.
Personal work that informs the commercial. How to build flexibility from a tight set of rules.
Services
— Typography Design
— Pattern Design
— Art Direction
Project details
A study in constraint. The pattern set is almost childlike: dots, lines, stripes, diamonds. The type is the opposite. Bold, fashion-forward, layered with texture and movement.
The limitation was the point. Same handful of elements, different compositions. Each poster uses the identical vocabulary but lands somewhere new. The patterns fill the letterforms, break outside them, stack into backgrounds.
Black and white only. No color to hide behind. The system had to hold on contrast and rhythm alone.
Personal work that informs the commercial. How to build flexibility from a tight set of rules.
Services
— Typography Design
— Pattern Design
— Art Direction
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (LLMs, Computer Vision Expert, API Development)
Rapid Prototyping (AI-assisted development, no-code tools)
No-Code Architecture (Framer, Webflow)
Ecommerce Platforms (Shopify, Enterprise, Custom)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (LLMs, Computer Vision Expert, API Development)
Rapid Prototyping (AI-assisted development, no-code tools)
No-Code Architecture (Framer, Webflow)
Ecommerce Platforms (Shopify, Enterprise, Custom)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (LLMs, Computer Vision Expert, API Development)
Rapid Prototyping (AI-assisted development, no-code tools)
No-Code Architecture (Framer, Webflow)
Ecommerce Platforms (Shopify, Enterprise, Custom)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (LLMs, Computer Vision Expert, API Development)
Rapid Prototyping (AI-assisted development, no-code tools)
No-Code Architecture (Framer, Webflow)
Ecommerce Platforms (Shopify, Enterprise, Custom)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)