Jeffrey Spring Campaign.
High fashion presented through controlled lighting, bold structure, and a modular system.
Jeffrey Spring Campaign.
High fashion presented through controlled lighting, bold structure, and a modular system.
JeffreyAtlanta/New york
Avenir Next Demi Bold
Avenir Next Demi Bold
Avenir Next Heavy
Avenir Next Heavy
Brand details
Jeffrey needed a spring campaign that felt global but cost local. The constraint shaped everything.
Shot entirely in studio. Used bold foliage crops as structural anchors rather than styling props. Monstera leaves and palm fronds treated like graphic elements, not greenery. Color floods and extreme crops gave the compositions scale without a plane ticket.
Typography followed the same logic. Condensed, stretched, layered to create rhythm across three dress stories: JW Anderson, Valentino, Simone Rocha.
Built a system that moved cleanly across email, homepage, and social without redesign. Same visual language, different formats. Repeatable week to week with minimal rework.
Services
— Art Direction
— Campaign Design
— Email & Web Templates
Brand details
Jeffrey needed a spring campaign that felt global but cost local. The constraint shaped everything.
Shot entirely in studio. Used bold foliage crops as structural anchors rather than styling props. Monstera leaves and palm fronds treated like graphic elements, not greenery. Color floods and extreme crops gave the compositions scale without a plane ticket.
Typography followed the same logic. Condensed, stretched, layered to create rhythm across three dress stories: JW Anderson, Valentino, Simone Rocha.
Built a system that moved cleanly across email, homepage, and social without redesign. Same visual language, different formats. Repeatable week to week with minimal rework.
Services
— Art Direction
— Campaign Design
— Email & Web Templates
Brand details
Jeffrey needed a spring campaign that felt global but cost local. The constraint shaped everything.
Shot entirely in studio. Used bold foliage crops as structural anchors rather than styling props. Monstera leaves and palm fronds treated like graphic elements, not greenery. Color floods and extreme crops gave the compositions scale without a plane ticket.
Typography followed the same logic. Condensed, stretched, layered to create rhythm across three dress stories: JW Anderson, Valentino, Simone Rocha.
Built a system that moved cleanly across email, homepage, and social without redesign. Same visual language, different formats. Repeatable week to week with minimal rework.
Services
— Art Direction
— Campaign Design
— Email & Web Templates
Brand details
Jeffrey needed a spring campaign that felt global but cost local. The constraint shaped everything.
Shot entirely in studio. Used bold foliage crops as structural anchors rather than styling props. Monstera leaves and palm fronds treated like graphic elements, not greenery. Color floods and extreme crops gave the compositions scale without a plane ticket.
Typography followed the same logic. Condensed, stretched, layered to create rhythm across three dress stories: JW Anderson, Valentino, Simone Rocha.
Built a system that moved cleanly across email, homepage, and social without redesign. Same visual language, different formats. Repeatable week to week with minimal rework.
Services
— Art Direction
— Campaign Design
— Email & Web Templates
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (OpenAI API, Computer Vision, LLMs)
Rapid Prototyping (Replit, V0, Spline)
No-Code Architecture (Framer, Webflow)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (OpenAI API, Computer Vision, LLMs)
Rapid Prototyping (Replit, V0, Spline)
No-Code Architecture (Framer, Webflow)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (OpenAI API, Computer Vision, LLMs)
Rapid Prototyping (Replit, V0, Spline)
No-Code Architecture (Framer, Webflow)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)