Fashion collage featuring 2017 collections from JW Anderson, Valentino, and Simone Rocha with tropical palm leaves

Hill Country Residence: Primary Bath

Marble surfaces, warm metal fixtures, and wood ceilings. A 400 square foot bathroom designed to feel collected rather than spec'd.

Hill Country Residence: Primary Bath

Marble surfaces, warm metal fixtures, and wood ceilings. A 400 square foot bathroom designed to feel collected rather than spec'd.

Brand details

The reference was the mall portrait studio. Soft-focus close-ups, oversaturated color, a little too much hairspray. We kept the energy and replaced everything else.

Four studio shots, one model, custom compositing. Double-exposure layers stretched the shoot into a full campaign system. Mesh gradients gave the backgrounds pop-art softness without the dated airbrush look.
Typography was built for this project. Playful enough to match the concept, refined enough for the brand.
Social, email, retail. A focused campaign that landed the reference without becoming a parody.
Services — Art Direction — Photo Compositing — Typography Design

Services
— Art Direction
— Photo Compositing
— Typography Design

Brand details

The reference was the mall portrait studio. Soft-focus close-ups, oversaturated color, a little too much hairspray. We kept the energy and replaced everything else.

Four studio shots, one model, custom compositing. Double-exposure layers stretched the shoot into a full campaign system. Mesh gradients gave the backgrounds pop-art softness without the dated airbrush look.
Typography was built for this project. Playful enough to match the concept, refined enough for the brand.
Social, email, retail. A focused campaign that landed the reference without becoming a parody.
Services — Art Direction — Photo Compositing — Typography Design

Services
— Art Direction
— Photo Compositing
— Typography Design

Brand details

The reference was the mall portrait studio. Soft-focus close-ups, oversaturated color, a little too much hairspray. We kept the energy and replaced everything else.

Four studio shots, one model, custom compositing. Double-exposure layers stretched the shoot into a full campaign system. Mesh gradients gave the backgrounds pop-art softness without the dated airbrush look.
Typography was built for this project. Playful enough to match the concept, refined enough for the brand.
Social, email, retail. A focused campaign that landed the reference without becoming a parody.
Services — Art Direction — Photo Compositing — Typography Design

Services
— Art Direction
— Photo Compositing
— Typography Design

Brand details

The reference was the mall portrait studio. Soft-focus close-ups, oversaturated color, a little too much hairspray. We kept the energy and replaced everything else.

Four studio shots, one model, custom compositing. Double-exposure layers stretched the shoot into a full campaign system. Mesh gradients gave the backgrounds pop-art softness without the dated airbrush look.
Typography was built for this project. Playful enough to match the concept, refined enough for the brand.
Social, email, retail. A focused campaign that landed the reference without becoming a parody.
Services — Art Direction — Photo Compositing — Typography Design

Services
— Art Direction
— Photo Compositing
— Typography Design

Reckon House Staples.

hello@reckon.house

214.697.4578

IG@reckonhousestaples

Q&A →

Aesthetic Intelligence →

An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.

Branding

Brand Strategy (Positioning, Voice & Tone)

Creative Direction (Campaign, Art Direction)

Visual Identity (Logo, Typography, Color Systems)

3D & Motion (Spline, After Effects, Renders)

Generative Imagery (Midjourney, Custom LoRA)

Content Systems (Social Grids, Personalized Architecture)

Digital Experiences and software

Full-Stack Engineering (React, Next.js, Tailwind)

AI Integration (OpenAI API, Computer Vision, LLMs)

Rapid Prototyping (Replit, V0, Spline)

No-Code Architecture (Framer, Webflow)

Product Strategy (MVP Definition, Roadmap)

Systems Design (Scalable UI/UX Frameworks)

Interiors

Interior Architecture (Space Planning, Flow)

FF&E Sourcing (Furniture, Fixtures, Equipment)

Custom Fabrication (Millwork Design, Material Selection)

Installation Management (On-site Direction)

Experiential Design (Retail, Pop-up, Event)

Reckon House Staples.

hello@reckon.house

214.697.4578

IG@reckonhousestaples

Q&A →

Aesthetic Intelligence →

An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.

Branding

Brand Strategy (Positioning, Voice & Tone)

Creative Direction (Campaign, Art Direction)

Visual Identity (Logo, Typography, Color Systems)

3D & Motion (Spline, After Effects, Renders)

Generative Imagery (Midjourney, Custom LoRA)

Content Systems (Social Grids, Personalized Architecture)

Digital Experiences and software

Full-Stack Engineering (React, Next.js, Tailwind)

AI Integration (OpenAI API, Computer Vision, LLMs)

Rapid Prototyping (Replit, V0, Spline)

No-Code Architecture (Framer, Webflow)

Product Strategy (MVP Definition, Roadmap)

Systems Design (Scalable UI/UX Frameworks)

Interiors

Interior Architecture (Space Planning, Flow)

FF&E Sourcing (Furniture, Fixtures, Equipment)

Custom Fabrication (Millwork Design, Material Selection)

Installation Management (On-site Direction)

Experiential Design (Retail, Pop-up, Event)

Reckon House Staples.

hello@reckon.house

214.697.4578

IG@reckonhousestaples

Q&A →

Aesthetic Intelligence →

An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.

Branding

Brand Strategy (Positioning, Voice & Tone)

Creative Direction (Campaign, Art Direction)

Visual Identity (Logo, Typography, Color Systems)

3D & Motion (Spline, After Effects, Renders)

Generative Imagery (Midjourney, Custom LoRA)

Content Systems (Social Grids, Personalized Architecture)

Digital Experiences and software

Full-Stack Engineering (React, Next.js, Tailwind)

AI Integration (OpenAI API, Computer Vision, LLMs)

Rapid Prototyping (Replit, V0, Spline)

No-Code Architecture (Framer, Webflow)

Product Strategy (MVP Definition, Roadmap)

Systems Design (Scalable UI/UX Frameworks)

Interiors

Interior Architecture (Space Planning, Flow)

FF&E Sourcing (Furniture, Fixtures, Equipment)

Custom Fabrication (Millwork Design, Material Selection)

Installation Management (On-site Direction)

Experiential Design (Retail, Pop-up, Event)

Reckon House Staples.

hello@reckon.house

214.697.4578

IG@reckonhousestaples

Q&A →

Aesthetic Intelligence →

An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.

Branding

Brand Strategy (Positioning, Voice & Tone)

Creative Direction (Campaign, Art Direction)

Visual Identity (Logo, Typography, Color Systems)

3D & Motion (Spline, After Effects, Renders)

Generative Imagery (Midjourney, Custom LoRA)

Content Systems (Social Grids, Personalized Architecture)

Digital Experiences and software

Full-Stack Engineering (React, Next.js, Tailwind)

AI Integration (OpenAI API, Computer Vision, LLMs)

Rapid Prototyping (Replit, V0, Spline)

No-Code Architecture (Framer, Webflow)

Product Strategy (MVP Definition, Roadmap)

Systems Design (Scalable UI/UX Frameworks)

Interiors

Interior Architecture (Space Planning, Flow)

FF&E Sourcing (Furniture, Fixtures, Equipment)

Custom Fabrication (Millwork Design, Material Selection)

Installation Management (On-site Direction)

Experiential Design (Retail, Pop-up, Event)