Beauty content ages fast. New products launch weekly, trends shift seasonally, and static editorial becomes stale before it publishes. The solution was a system, not a page.

The hub anchored around three modular stories. Each designed with editorial voice but built so merchandising could swap products without touching the layout. "Get That Glow" and "Top 5 Serums" told seasonal stories while the underlying product grid stayed current. Content that looked curated but ran on rails.

The try-on tool let customers upload a photo or use their Style Profile selfie, then drag across a color gradient to preview shades on their own face. Select a color, see it applied, purchase without leaving the modal. Utility wrapped in experience.
Every story opened into a shoppable drawer rather than navigating away. Browse the edit, tap a product, read the details, add to bag. The flow kept customers inside the narrative instead of bouncing to PDPs and losing the thread.
Editorial that merchandises itself.

Services
— Product Design
— UX Design
— Visual Design
— Editorial Templates