Cosmo Prof needed a digital refresh that matched the professionals using it. The existing site was functional but dated. The goal: modern visual direction and clearer product discovery without slowing down commerce.

Started with photography. High-contrast lighting, defined shadows, cleaner compositions. Product imagery that looked intentional rather than catalog. Typography shifted to Jost for flexibility across digital formats. The palette paired soft neutrals with sharp black to ground the tone.

The redesigned homepage introduced tabbed recommendations personalized per stylist. Shoppable video let users explore looks and purchase during playback. The global header was stripped back to give screen space to content.

Templates unified product photography, type, and layout across the site. The system scaled from promotions to brand campaigns to education features without breaking.

A B2B experience that feels considered. Professional tools presented professionally.

Services
— Creative Direction
— Digital Design
— Photography Direction