Jeffrey had never sold online. The physical store was a gallery with a curator's eye. The challenge was translating that into a digital channel without flattening it into a catalog.

Started with the buying team. Understood how the floor worked, how pieces were grouped, what made the edit feel like Jeffrey. The strategy pitched and won: storytelling over transaction. Designer launches, weekly content drops, editorial pacing baked into the structure.

Built the full system. Modular grids for seasonal flexibility. Typography hierarchy that stayed sharp across contexts. Product pages that led with imagery. Navigation centered on curation rather than categories.

Handled the integration work alongside external partners while maintaining ownership of the experience. Wireframe to checkout, every interaction prototyped to feel intentional.

The launch established Jeffrey's digital presence for seasons to come. A flagship, not a storefront.

Services
— Digital Strategy
— Brand System
— Ecommerce Design
— UX Architecture