Capitan Boot Co.
Western branding built to stamp, stitch, and emboss. Logo marks, typography, badges, and apparel graphics for a boot company rooted in heritage craft
Capitan Boot Co.
Western branding built to stamp, stitch, and emboss. Logo marks, typography, badges, and apparel graphics for a boot company rooted in heritage craft
Brand details
Capitan needed an identity that could work as hard as the product. Marks that translate across packaging, apparel, leather goods, and digital without losing clarity.
Built a system of interlocking elements: primary logo, secondary badges, typographic lockups, illustrative assets. Each piece designed for versatility. Stamped on leather, stitched on denim, embossed on packaging, printed on hangtags.
I even shot the photos used throughout. West Texas landscapes to give the brand imagery that matched the identity: quiet, weathered, real.
Heritage without feeling dated.
Services
— Brand Identity
— Logo System
— Apparel Graphics
— Photography
Brand details
Capitan needed an identity that could work as hard as the product. Marks that translate across packaging, apparel, leather goods, and digital without losing clarity.
Built a system of interlocking elements: primary logo, secondary badges, typographic lockups, illustrative assets. Each piece designed for versatility. Stamped on leather, stitched on denim, embossed on packaging, printed on hangtags.
I even shot the photos used throughout. West Texas landscapes to give the brand imagery that matched the identity: quiet, weathered, real.
Heritage without feeling dated.
Services
— Brand Identity
— Logo System
— Apparel Graphics
— Photography
Brand details
Capitan needed an identity that could work as hard as the product. Marks that translate across packaging, apparel, leather goods, and digital without losing clarity.
Built a system of interlocking elements: primary logo, secondary badges, typographic lockups, illustrative assets. Each piece designed for versatility. Stamped on leather, stitched on denim, embossed on packaging, printed on hangtags.
I even shot the photos used throughout. West Texas landscapes to give the brand imagery that matched the identity: quiet, weathered, real.
Heritage without feeling dated.
Services
— Brand Identity
— Logo System
— Apparel Graphics
— Photography
Brand details
Capitan needed an identity that could work as hard as the product. Marks that translate across packaging, apparel, leather goods, and digital without losing clarity.
Built a system of interlocking elements: primary logo, secondary badges, typographic lockups, illustrative assets. Each piece designed for versatility. Stamped on leather, stitched on denim, embossed on packaging, printed on hangtags.
I even shot the photos used throughout. West Texas landscapes to give the brand imagery that matched the identity: quiet, weathered, real.
Heritage without feeling dated.
Services
— Brand Identity
— Logo System
— Apparel Graphics
— Photography
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (OpenAI API, Computer Vision, LLMs)
Rapid Prototyping (Replit, V0, Spline)
No-Code Architecture (Framer, Webflow)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (OpenAI API, Computer Vision, LLMs)
Rapid Prototyping (Replit, V0, Spline)
No-Code Architecture (Framer, Webflow)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (OpenAI API, Computer Vision, LLMs)
Rapid Prototyping (Replit, V0, Spline)
No-Code Architecture (Framer, Webflow)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (OpenAI API, Computer Vision, LLMs)
Rapid Prototyping (Replit, V0, Spline)
No-Code Architecture (Framer, Webflow)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)