Ivy Park by Beyoncé
Exclusive US digital launch. Full campaign: brand experience, email, social, in-store. Six weeks from concept to live.
Ivy Park by Beyoncé
Exclusive US digital launch. Full campaign: brand experience, email, social, in-store. Six weeks from concept to live.
Brand details
Beyoncé's first activewear brand. Exclusive US launch. An NDA to sign before the brief.
A small team cleared their schedules. One month to concept, wireframe, and pitch to Beyoncé and her team. Two weeks to build and ship.
The polygon became a signature element. Started as a framing device for portraits, then animated and carried across the full experience. Typography, layout, motion. "Confidence is Strength." "Courage is Power."
Full campaign: scrolling brand experience, launch emails, social assets, in-store digital. Every touchpoint covered. 95 percent of products sold out within days.
After launch, Beyoncé sent the team a personal thank you video. That part stays off social.
Services
— Creative Direction
— Campaign Design
— Experience Design
— Copywriting
Brand details
Beyoncé's first activewear brand. Exclusive US launch. An NDA to sign before the brief.
A small team cleared their schedules. One month to concept, wireframe, and pitch to Beyoncé and her team. Two weeks to build and ship.
The polygon became a signature element. Started as a framing device for portraits, then animated and carried across the full experience. Typography, layout, motion. "Confidence is Strength." "Courage is Power."
Full campaign: scrolling brand experience, launch emails, social assets, in-store digital. Every touchpoint covered. 95 percent of products sold out within days.
After launch, Beyoncé sent the team a personal thank you video. That part stays off social.
Services
— Creative Direction
— Campaign Design
— Experience Design
— Copywriting
Brand details
Beyoncé's first activewear brand. Exclusive US launch. An NDA to sign before the brief.
A small team cleared their schedules. One month to concept, wireframe, and pitch to Beyoncé and her team. Two weeks to build and ship.
The polygon became a signature element. Started as a framing device for portraits, then animated and carried across the full experience. Typography, layout, motion. "Confidence is Strength." "Courage is Power."
Full campaign: scrolling brand experience, launch emails, social assets, in-store digital. Every touchpoint covered. 95 percent of products sold out within days.
After launch, Beyoncé sent the team a personal thank you video. That part stays off social.
Services
— Creative Direction
— Campaign Design
— Experience Design
— Copywriting
Brand details
Beyoncé's first activewear brand. Exclusive US launch. An NDA to sign before the brief.
A small team cleared their schedules. One month to concept, wireframe, and pitch to Beyoncé and her team. Two weeks to build and ship.
The polygon became a signature element. Started as a framing device for portraits, then animated and carried across the full experience. Typography, layout, motion. "Confidence is Strength." "Courage is Power."
Full campaign: scrolling brand experience, launch emails, social assets, in-store digital. Every touchpoint covered. 95 percent of products sold out within days.
After launch, Beyoncé sent the team a personal thank you video. That part stays off social.
Services
— Creative Direction
— Campaign Design
— Experience Design
— Copywriting
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (OpenAI API, Computer Vision, LLMs)
Rapid Prototyping (Replit, V0, Spline)
No-Code Architecture (Framer, Webflow)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (OpenAI API, Computer Vision, LLMs)
Rapid Prototyping (Replit, V0, Spline)
No-Code Architecture (Framer, Webflow)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (OpenAI API, Computer Vision, LLMs)
Rapid Prototyping (Replit, V0, Spline)
No-Code Architecture (Framer, Webflow)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (OpenAI API, Computer Vision, LLMs)
Rapid Prototyping (Replit, V0, Spline)
No-Code Architecture (Framer, Webflow)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)