Ivy Park by Beyoncé
Exclusive US digital launch. Full campaign: brand experience, email, social, in-store. Six weeks from concept to live.
Ivy Park by Beyoncé
Exclusive US digital launch. Full campaign: brand experience, email, social, in-store. Six weeks from concept to live.
Ivy Park by Beyoncé
Exclusive US digital launch. Full campaign: brand experience, email, social, in-store. Six weeks from concept to live.
Ivy Park by Beyoncé
Exclusive US digital launch. Full campaign: brand experience, email, social, in-store. Six weeks from concept to live.
Brand details
Beyoncé's first activewear brand. Exclusive US launch. An NDA to sign before the brief.
A small team cleared their schedules. One month to concept, wireframe, and pitch to Beyoncé and her team. Two weeks to build and ship.
The polygon became a signature element. Started as a framing device for portraits, then animated and carried across the full experience. Typography, layout, motion. "Confidence is Strength." "Courage is Power."
Full campaign: scrolling brand experience, launch emails, social assets, in-store digital. Every touchpoint covered. 95 percent of products sold out within days.
After launch, Beyoncé sent the team a personal thank you video. That part stays off social.
Services
— Creative Direction
— Campaign Design
— Experience Design
— Copywriting
Brand details
Beyoncé's first activewear brand. Exclusive US launch. An NDA to sign before the brief.
A small team cleared their schedules. One month to concept, wireframe, and pitch to Beyoncé and her team. Two weeks to build and ship.
The polygon became a signature element. Started as a framing device for portraits, then animated and carried across the full experience. Typography, layout, motion. "Confidence is Strength." "Courage is Power."
Full campaign: scrolling brand experience, launch emails, social assets, in-store digital. Every touchpoint covered. 95 percent of products sold out within days.
After launch, Beyoncé sent the team a personal thank you video. That part stays off social.
Services
— Creative Direction
— Campaign Design
— Experience Design
— Copywriting
Brand details
Beyoncé's first activewear brand. Exclusive US launch. An NDA to sign before the brief.
A small team cleared their schedules. One month to concept, wireframe, and pitch to Beyoncé and her team. Two weeks to build and ship.
The polygon became a signature element. Started as a framing device for portraits, then animated and carried across the full experience. Typography, layout, motion. "Confidence is Strength." "Courage is Power."
Full campaign: scrolling brand experience, launch emails, social assets, in-store digital. Every touchpoint covered. 95 percent of products sold out within days.
After launch, Beyoncé sent the team a personal thank you video. That part stays off social.
Services
— Creative Direction
— Campaign Design
— Experience Design
— Copywriting
Brand details
Beyoncé's first activewear brand. Exclusive US launch. An NDA to sign before the brief.
A small team cleared their schedules. One month to concept, wireframe, and pitch to Beyoncé and her team. Two weeks to build and ship.
The polygon became a signature element. Started as a framing device for portraits, then animated and carried across the full experience. Typography, layout, motion. "Confidence is Strength." "Courage is Power."
Full campaign: scrolling brand experience, launch emails, social assets, in-store digital. Every touchpoint covered. 95 percent of products sold out within days.
After launch, Beyoncé sent the team a personal thank you video. That part stays off social.
Services
— Creative Direction
— Campaign Design
— Experience Design
— Copywriting
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Reckon House Staples.
The work of Jeremy Prasatik. Brands, apps, creative direction and interiors. I make things, start to finish. National campaigns to custom homes. Different mediums. Same effort and taste.
I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital experiences, apps
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (LLMs, Computer Vision Expert, API Development)
Rapid Prototyping (AI-assisted development, no-code tools)
No-Code Architecture (Framer, Webflow)
Ecommerce Platforms (Shopify, Enterprise, Custom)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
The work of Jeremy Prasatik. Brands, apps, creative direction and interiors. I make things, start to finish. National campaigns to custom homes. Different mediums. Same effort and taste.
I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital experiences, apps
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (LLMs, Computer Vision Expert, API Development)
Rapid Prototyping (AI-assisted development, no-code tools)
No-Code Architecture (Framer, Webflow)
Ecommerce Platforms (Shopify, Enterprise, Custom)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
The work of Jeremy Prasatik. Brands, apps, creative direction and interiors. I make things, start to finish. National campaigns to custom homes. Different mediums. Same effort and taste.
I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital experiences, apps
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (LLMs, Computer Vision Expert, API Development)
Rapid Prototyping (AI-assisted development, no-code tools)
No-Code Architecture (Framer, Webflow)
Ecommerce Platforms (Shopify, Enterprise, Custom)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
The work of Jeremy Prasatik. Brands, apps, creative direction and interiors. I make things, start to finish. National campaigns to custom homes. Different mediums. Same effort and taste.
I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital experiences, apps
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (LLMs, Computer Vision Expert, API Development)
Rapid Prototyping (AI-assisted development, no-code tools)
No-Code Architecture (Framer, Webflow)
Ecommerce Platforms (Shopify, Enterprise, Custom)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)