Nordstrom Personalization System.
Mass scale, individual feel. A content engine built on three shapes that adapt to user, season, and story.
Nordstrom Personalization System.
Mass scale, individual feel. A content engine built on three shapes that adapt to user, season, and story.
Savvy shopper
Designer shopper
Men’s shopper
Brand details
Nordstrom needed dynamic content for millions of customers without feeling algorithmic. The question: how does personalization keep personality?
Built a flexible system around three tile shapes. Square, hero, vertical. Each designed to resize, remix, and reflow across mobile and desktop while holding visual consistency. The constraints created the freedom.
Product photography followed the same logic. Deliberate contrast, precise angles, no styling props. Each image could function as editorial or convert like ecomm depending on context. One asset, multiple applications.
The system powered homepage layouts, campaign modules, and product tiles. Relevant content at scale that still felt considered.
Services
— Design Systems
— Art Direction
— Product Photography Direction
Brand details
Nordstrom needed dynamic content for millions of customers without feeling algorithmic. The question: how does personalization keep personality?
Built a flexible system around three tile shapes. Square, hero, vertical. Each designed to resize, remix, and reflow across mobile and desktop while holding visual consistency. The constraints created the freedom.
Product photography followed the same logic. Deliberate contrast, precise angles, no styling props. Each image could function as editorial or convert like ecomm depending on context. One asset, multiple applications.
The system powered homepage layouts, campaign modules, and product tiles. Relevant content at scale that still felt considered.
Services
— Design Systems
— Art Direction
— Product Photography Direction
Brand details
Nordstrom needed dynamic content for millions of customers without feeling algorithmic. The question: how does personalization keep personality?
Built a flexible system around three tile shapes. Square, hero, vertical. Each designed to resize, remix, and reflow across mobile and desktop while holding visual consistency. The constraints created the freedom.
Product photography followed the same logic. Deliberate contrast, precise angles, no styling props. Each image could function as editorial or convert like ecomm depending on context. One asset, multiple applications.
The system powered homepage layouts, campaign modules, and product tiles. Relevant content at scale that still felt considered.
Services
— Design Systems
— Art Direction
— Product Photography Direction
Brand details
Nordstrom needed dynamic content for millions of customers without feeling algorithmic. The question: how does personalization keep personality?
Built a flexible system around three tile shapes. Square, hero, vertical. Each designed to resize, remix, and reflow across mobile and desktop while holding visual consistency. The constraints created the freedom.
Product photography followed the same logic. Deliberate contrast, precise angles, no styling props. Each image could function as editorial or convert like ecomm depending on context. One asset, multiple applications.
The system powered homepage layouts, campaign modules, and product tiles. Relevant content at scale that still felt considered.
Services
— Design Systems
— Art Direction
— Product Photography Direction
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (OpenAI API, Computer Vision, LLMs)
Rapid Prototyping (Replit, V0, Spline)
No-Code Architecture (Framer, Webflow)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (OpenAI API, Computer Vision, LLMs)
Rapid Prototyping (Replit, V0, Spline)
No-Code Architecture (Framer, Webflow)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (OpenAI API, Computer Vision, LLMs)
Rapid Prototyping (Replit, V0, Spline)
No-Code Architecture (Framer, Webflow)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (OpenAI API, Computer Vision, LLMs)
Rapid Prototyping (Replit, V0, Spline)
No-Code Architecture (Framer, Webflow)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)