A brand identity for J. Christianson, a fashion and home goods label, built from the name outward. A four-circle mark that changes color by where it goes, and one tree drawing in four colorways for the whole line.
A white silhouette over the brand's stripe pattern.
Teal and dark green, yellow and gold, orange and rust, brown and earth tones. The tree and the stripes stay the same and the palette changes with the season, so one drawing covers all four.
Brand pattern at billboard scale
Four-dot mark centered
Organic color shapes
Scroll. It fills the mat, then travels the frame
The same four circles run on a hangtag and a storefront sign.
Tight spacing, no outline, and a different color each season.
Brown circles with yellow, orange, red, and teal accents in one version, olive circles with the same accents in the other. The accents stay in the bottom-right cluster while the main color changes, and the grid is what you recognize. Fewer locked variations meant more places the mark could go without redrawing it.
The whole year lit up on the sign
Four seasonal circles as signage
Evening light on the facade
The tree graphic, fabricated
Mid-century earth tones. Everything was drawn to go big or small, so the same identity sits on a billboard and on a candle label.
The name, the mark and the tree were decided once, up front, and every piece after that used them as they were.
Naming
Logo Design
Graphic Design
Product Applications
Adobe Photoshop