Digital experiences, ecommerce and apps.
The projects in this section are apps, ecommerce platforms, and AI tools. Some of them I designed and built end to end, the screens and the code both. The others were design and direction roles inside retail teams.Field Apps Ecommerce AI Tools
Author Jeremy Prasatik Active Since: 2002 Status: Shipping
Classification Product Design Full-Stack Engineering Information Architecture Interaction Design AI Integration
Ivy Park by Beyoncé
Digital design, brand launch
Nordstrom personalization
Design system, direction
Jeffrey NYC
Ecommerce, web design
Nordstrom beauty
Digital design, personalized
Cosmo Prof
Digital design, creative direction
Dallas Sport Collective
Website, custom app
Nordstrom framework
Content direction, design
Faux Reel
Product design, motion
Apps, ecommerce, and AI integration
The retail platform work runs from 2014 to 2020. The end-to-end builds shipped within the last two years. The stack shifts per project: Next.js, React, Python, Streamlit, and Supabase are the usual pieces.App Design & Development
App work covers the full build: interface design, information architecture, and the code that ships it.
Dallas Sport Collective is the most recent: a marketing site, a scheduling platform with an owner console, and an MCP server that athletes connect to from their own Claude or ChatGPT accounts.
Ecommerce & Web
Ecommerce work covers storefront design: product pages, brand hubs, and the design systems retailers run them on.
Jeffrey New York was an ecommerce site design for the boutique. At Nordstrom, the personalization system and the beauty hub were design systems built to run across the retailer's site. Cosmo Prof was a digital rebrand of the storefront.
AI Integration
AI integration covers computer vision, multi-model orchestration, and the infrastructure that connects them to a product.
A.R.C. reads rooms from photos and video and produces an itemized, valued inventory. Sally Marketing OS orchestrates Claude, Gemini, and Perplexity for brand strategy work.
App Design & Development
App work covers the full build: interface design, information architecture, and the code that ships it.
Dallas Sport Collective is the most recent: a marketing site, a scheduling platform with an owner console, and an MCP server that athletes connect to from their own Claude or ChatGPT accounts.
Ecommerce & Web
Ecommerce work covers storefront design: product pages, brand hubs, and the design systems retailers run them on.
Jeffrey New York was an ecommerce site design for the boutique. At Nordstrom, the personalization system and the beauty hub were design systems built to run across the retailer's site. Cosmo Prof was a digital rebrand of the storefront.
AI Integration
AI integration covers computer vision, multi-model orchestration, and the infrastructure that connects them to a product.
A.R.C. reads rooms from photos and video and produces an itemized, valued inventory. Sally Marketing OS orchestrates Claude, Gemini, and Perplexity for brand strategy work.
More creative
Ivy Park by Beyoncé
Digital design, brand launch
Robert Rodriguez x Neiman’s
Creative direction, design
Capitan Boot Co.
Branding, design
Jeffrey Spring Campaign
Creative direction, design
Hill Country Oakworks
Campaign direction, branding
Black & white type
Custom typography, patterns
J. Christianson
Brand development, design
Amber Shockey & Co.
Tableware design, branding
A design and engineering practice.
Work hands-on with the person who makes the work. Start a brand, an app, a campaign, or a kitchen with a single message.
Studio Reckon House Staples
Founded 2002, based in Texas, working anywhere
Status Open for projects
Classification Digital, Branding, Interiors
Contact hello@reckon.house 214.697.4578 IG @reckonhousestaples LinkedIn /jeremy-prasatik
The range
Projects come in at every stage. Some start from nothing but a name; others arrive as an existing brand, system, or idea to build on. The people range the same way, from founders and marketing teams to contractors and homeowners.
It stays that way on purpose. The client list runs from national retailers to one-room remodels, and the work gets the same attention at both ends.
The chart below maps the practice as one system: the three disciplines, the tools inside each, and the connections between them.
© 2026 Reckon House. Made by Jeremy Prasatik.
