The homepage is three columns now: the wordmark left, the sentence and the question in the middle, the address right. They sit on the nav bar rather than under it, so the bar carries the page's own type instead of a strip of empty rule. Everything came down to two sizes, 32 and 12, inside a 50px frame on all four sides.
RHSDigital experiences, ecommerce and apps.
The projects in this section are apps, ecommerce platforms, and AI tools. Some of them I designed and built end to end, the screens and the code both. The others were design and direction roles inside retail teams.Field Apps Ecommerce AI Tools
Author Jeremy Prasatik Active Since: 2002 Status: Shipping
Classification Product Design Full-Stack Engineering Information Architecture Interaction Design AI Integration
Ivy Park by Beyoncé
Digital design, brand launch
Nordstrom personalization
Design system, direction
Dallas Sport Collective
Website, custom app
Faux Reel
Product design, motion
Nordstrom framework
Content direction, design
Nordstrom beauty
Digital design, personalized
Cosmo Prof
Digital design, creative direction
Jeffrey NYC
Ecommerce, web design
section 02: practice
Apps, ecommerce, and AI integration
The retail platform work runs from 2014 to 2020. The end-to-end builds shipped within the last two years. The stack shifts per project: Next.js, React, Python, Streamlit, and Supabase are the usual pieces.App Design & Development
App work covers the full build: interface design, information architecture, and the code that ships it.
Dallas Sport Collective is the most recent: a marketing site, a scheduling platform with an owner console, and an MCP server that athletes connect to from whichever AI they already use.
Ecommerce & Web
Ecommerce work covers storefront design: product pages, brand hubs, and the design systems retailers run them on.
Jeffrey New York was an ecommerce site design for the boutique. At Nordstrom, the personalization system and the beauty hub were design systems built to run across the retailer's site. Cosmo Prof was a digital rebrand of the storefront.
AI Integration
AI integration covers computer vision, multi-model orchestration, and the infrastructure that connects them to a product.
A.R.C. reads rooms from photos and video and produces an itemized, valued inventory. Sally Marketing OS orchestrates Claude, Gemini, and Perplexity for brand strategy work.
App Design & Development
App work covers the full build: interface design, information architecture, and the code that ships it.
Dallas Sport Collective is the most recent: a marketing site, a scheduling platform with an owner console, and an MCP server that athletes connect to from whichever AI they already use.
Ecommerce & Web
Ecommerce work covers storefront design: product pages, brand hubs, and the design systems retailers run them on.
Jeffrey New York was an ecommerce site design for the boutique. At Nordstrom, the personalization system and the beauty hub were design systems built to run across the retailer's site. Cosmo Prof was a digital rebrand of the storefront.
AI Integration
AI integration covers computer vision, multi-model orchestration, and the infrastructure that connects them to a product.
A.R.C. reads rooms from photos and video and produces an itemized, valued inventory. Sally Marketing OS orchestrates Claude, Gemini, and Perplexity for brand strategy work.
More creative
Ivy Park by Beyoncé
Digital design, brand launch
Robert Rodriguez x Neiman’s
Creative direction, design
Capitan Boot Co.
Branding, design
Nordstrom framework
Content direction, design
Hill Country Oakworks
Campaign direction, branding
Black & white type
Custom typography, patterns
J. Christianson
Brand development, design
Amber Shockey & Co.
Tableware design, branding
RContact
How it starts
A real conversation and a brainstorm, and a direction we both agree on. The work moves quickly from there.
What I take on
The brand, the thing people use, and the back of house that keeps it running. Not just a handoff, and not just a tool.
When it's done
A brand, a piece of software, a room. None of them are ever really done. There's a time to launch, let it sit, see how people use it, and decide what's next. You can't keep working on it in the background forever.
HCredits
- Crate & Barrel
- Nordstrom
- Ivy Park by Beyoncé
- Neiman Marcus
- Rejuvenation
- Lostine Home
- Visual Comfort
- Floor & Decor
- Kingston Brass
- Design Within Reach
- Vivir Homes
- Haven
Filters and notes
About
Creative technologist. AI development. Brand systems. Digital design. Interior design. Independent, Texas. Design and build. I love the work.
News
Awwwards Honors, 2026. Faux Reel released as an open repo. 28 case studies online.
Stack
Coffee. Music. Ideas. To do lists. Claude. IPAs, and lagers, and stouts, and ales.
Digital Experiences
Sites, stores and platforms, designed and shipped.
App Development
Native tools and AI products, built end to end.
Campaign/Creative
Art direction and campaigns for retail's big names.
Interiors
Rooms designed like products, down to the hardware.
Staples
Saved pictures and kept lines. None of it mine.
DaybookThe full log →
Image editing takes twelve inputs instead of four.
Sally© 2026 Reckon HouseAwwwards Honors, 2026 · Faux Reel released as an open repo