The day’s work, entered as it happens. Ships, fixes, and notes across RHS, Sally, and A.R.C., with a picture when one earns it. Newest first, numbered from the first entry.

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The ledger50 entries since June 2026, drafted from the commit logs and edited by hand. A number, once minted, never changes.
August 202630 entries
Aug 22No. 050

The homepage, in three columns

The homepage is three columns now: the wordmark left, the sentence and the question in the middle, the address right. They sit on the nav bar rather than under it, so the bar carries the page's own type instead of a strip of empty rule. Everything came down to two sizes, 32 and 12, inside a 50px frame on all four sides.

The work below runs in offset pairs, the right column a frame ahead of the left, 100px between one pair and the next. A name sits on the outside edge of its picture and swings across to the far side as the picture opens. Two hairlines run the height of the page and hold their place while the work scrolls past.

Then the same pass across every route: search results, the studies, the daybook, and the two black beats in the footer. Two old bugs fell out of it. The full-bleed rule measured 100vw, which is three pixels wider than the page whenever a scrollbar is showing, so every page sat three pixels left and the burn pill was off centre. And the masthead scrolled sideways on a phone, which hid the question field completely.

The lab caught up last. The homepage stylesheet and its driver are generated from public/lab/pressing-home.html, and none of this had been written back, so running the port would have regenerated the old homepage over the new one. It regenerates both byte for byte now.

The homepage

RHS
No. 049

Image editing takes twelve inputs instead of four.

Sally
Aug 21No. 048

The homepage cover became the page's own three columns instead of a bar sitting above them. The rail dropped its labels at the same time; six of them were naming things the type already said.

RHS
No. 047

The inline image card had never rendered. Fixed, and a check for placeholders went in so it cannot come back quietly.

Sally
Aug 20No. 046

The ask receipt reads as a ledger now. It names the model, keeps each source in its own row, and says plainly that this site is a working concept testing AI as the thing that runs it. Info is gone, because every line on it was the homepage's left rail restated, and Staples moved onto the current design. The old desk drawings were still mounted behind every page and only ever showed up as a bug; they are unmounted.

Ask the house

RHS
No. 045

Jim takes attachments. A .pptx comes back as a designer's review with real edits made to it, and images generate or restyle inside the chat. The body cap went from 1MB to 24MB, which is what an attached image needs to get through the door at all. Jim also reads its own build before a human does, and reports the copy and the image as a pair rather than scoring them apart.

Sally
Aug 19No. 044

Jeffrey Spring had two cards on the homepage and now has one. The contact form's email line steps back from the button.

RHS
No. 043

The drawing era

The Figma plugin draws every asset now. Until today it filled in master frames a designer had built by hand, which meant a template with no master could not be produced at all. It builds the frame from the same spec that drives the portal's own preview, so there is nothing to keep in sync and nobody to wait on.

Around that: it lists what the open file can actually build before you click, it picks the sheet from a list instead of asking anyone to type a slug, and it carries its own token so nobody pastes a credential. Building is the default now. The dry run that used to gate it was ceremony.

Sally
Aug 18No. 042

Campaign sheets reached phase two: a selector, patch and resolve endpoints, and a rewrite that edits a built sheet in place. The Figma plugin moved into the repo instead of living beside it. An adversarial review of the two found twenty defects, and all of them were fixed before any of it deployed.

Sally
Aug 16No. 041

The homepage index got standing rules: two running down the page instead of one per row, then a third. A frame opens to the column edge on hover, and the cap is worked out from geometry rather than waiting on paint to report it.

RHS
No. 040

Cover and tile pass across sixteen studies. Fairview's hero went back in at 3840 wide. Three new heroes compressed, 703K off, nothing visible lost.

RHS
Aug 15No. 039

Copy pass across all 30 studies. Every headline says a sentence now instead of performing one, and the site went sentence case throughout. Black & white type lost its pattern matrix and had its prints named right. The Sally study was reordered to run in the order the loop actually runs.

RHS
Aug 14No. 038

I get an email the moment someone writes in, and they get one when I reply. Tested both directions today. The alert has the whole message in it plus the reply command, so I can read and decide from my phone and only sit down at the laptop to actually answer.

Ask the house

RHS
No. 037

Thread pages refresh on their own now. If I reply while someone still has the page open, it shows up for them in about two seconds without a reload. It stops checking when the tab is hidden and slows down to every 45 seconds once the conversation goes quiet.

Ask the house

RHS
No. 036

The site search can now answer the questions a business owner would ask: what does it cost, could this work for a restaurant, what's your process, who built this, is this AI. Yesterday all eight of those came back empty. Five of the answers are written by hand now, and the pricing one opens the message form right under it.

Ask the house

RHS
No. 035

Faux Reel moved to the new case study design. The cover's small reel replaces the old hero image, so the page about cutting stills into motion opens with the tool actually running.

The study

RHS
Aug 13No. 033

The Sally demos, framed

Four Sally portal demos went into the case study: Jim chat, PDP audit, email build, Figma build. The plan was one React component per demo. They ended up as standalone HTML files shown in frames instead.

The portal's UI code was copied over as-is, about 3,200 lines of it, and rewriting that as components would mean two versions to keep in sync. The class names are generic (.header, .message) and would collide with the site's own. And the portal is built for a fixed 1120px screen anyway, so components wouldn't have solved the scaling either.

The case study

Sally
No. 032

Scroll choreography enabled on phones. Every pin, scrub and parallax now runs at any width. 29 studies checked at 375px, none clip.

RHS
Aug 12No. 031

Site search moved to Haiku. A test bench grades the answers against the copy rules before anything ships.

RHS
No. 030

A.R.C. study pass: the live demo in a phone mask, coverage cards rebuilt from the app's own screens, three charts redrawn.

A.R.C. running across phone, tablet, and laptop

A.R.C.

RHS
Aug 11No. 029

Vision pass: 565 case study images read and indexed. The search can now answer questions about what's actually in the pictures.

RHS
Aug 10No. 028

Chart system rebuilt on four shapes: sticks, rings, dots, swatches. An audit gate ships with it and runs green.

RHS
Aug 09No. 027

27 studies ported to the redesign in one pass. 29 of 30 now on Pressing.

RHS
No. 026

Found 44 sections of authored copy rendering as nothing. Fixed.

RHS
Aug 08No. 025

New homepage. All the projects sit in one grid, and the search rearranges it instead of showing a list.

The homepage

RHS
No. 024

The shipped A.R.C. app runs framed inside its own case study.

RHS
Aug 06No. 023

41-agent review of the Pressing system. 34 real findings, all fixed, and the porting guide came out of it.

RHS
Aug 05No. 022

Pressing C shipped sitewide: new masthead, motion kit, Robert Rodriguez rebuilt as the reference implementation. The old site archived at site-v1.

RHS
Aug 03No. 021

Pressing C prototype added to the lab. The redesign started as one HTML file.

Lab
July 202617 entries
Jul 31No. 020

Competitive context shipped in PDP Copy Studio: retailer scans, per-retailer counts, and the whitespace read the rewrite cites.

Sally
No. 019

2026 CRM email templates live. The Figma plugin resynced after serving a July 9 build for three weeks.

Sally
Jul 30No. 018

P0: the market scan had written zero records for seven days. Found, fixed, and the trends feed rebuilt as real masonry.

Sally
Jul 24No. 017

Strategy lane moved to Opus 5. Google Ads Keyword Planner wired live: real demand growth, ranked per source, refreshed weekly.

Sally
No. 016

Jim can draw. A create_graphic tool ships vector output with a preview card.

Sally
Jul 23No. 015

Brand Theme Registry: the marketing calendar in Sally's own language. Jim moved to Sonnet 5 and writes Word documents.

Sally
Jul 22No. 014

Plays: signal-triggered campaign proposals, delivered with rendered assets.

Sally
Jul 21No. 013

PDP Copy Studio: Workspace and Page tabs. Jim proposes copy edits and saves them on confirm.

Sally
Jul 20No. 012

Awwwards: Nominee became Honors.

RHS
Jul 19No. 011

Intake workbook: WEB and PAID tabs added, and a validator that reads a filled workbook and prints a triage report.

Sally
Jul 16No. 010

Intake workbook generator v1. One Excel workbook drives the whole request pipeline.

Sally
Jul 15No. 009

The montage engine renamed twice in a week: SizzleReel, then Reel Tool, then Faux Reel.

RHS
Jul 12No. 008

Type scale rebuilt across the site, and the flowing headline pattern with it.

RHS
Jul 10No. 007

SizzleReel: a code-only montage engine. Fourteen transition types, a playground, a GIF exporter, and a case study with the tool running inside its own write-up.

Faux Reel

RHS
No. 006

The same engine ported into the portal that afternoon: saved reels, beat reordering, MP4 and GIF export straight to the DAM.

Sally
Jul 06No. 005

PDP Copy Studio: SEO and AEO chips, compliance guardrails, an attribute-schema fix. The editorial redesign went live the next day.

Sally
Jul 05No. 004

Category pages: featured heroes, plainer voice.

RHS
June 20263 entries
Jun 30No. 003

v1.0.1 build 5 to the App Store: in-app rating prompt at scan-save, and a pass over the store metadata.

A.R.C.
Jun 28No. 002

Fixed the paywall's couldn't-load-subscriptions bug.

A.R.C.
Jun 25No. 001

Build 1.0.0 (3) resubmitted to App Review, with the demo re-architected as a no-save trial.

A.R.C.

Back to the house

RContact

How it starts

A real conversation and a brainstorm, and a direction we both agree on. The work moves quickly from there.

What I take on

The brand, the thing people use, and the back of house that keeps it running. Not just a handoff, and not just a tool.

When it's done

A brand, a piece of software, a room. None of them are ever really done. There's a time to launch, let it sit, see how people use it, and decide what's next. You can't keep working on it in the background forever.

Services

  • Art Direction
  • Brand Systems
  • Digital Design
  • Interiors

Practice

  • Independent, Texas
  • Design and build
  • I love the work
Or · hello@reckon.house
HCredits

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  4. Neiman Marcus
  5. Rejuvenation
  6. Lostine Home
  7. Visual Comfort
  8. Floor & Decor
  9. Kingston Brass
  10. Design Within Reach
  11. Vivir Homes
  12. Haven
RecentlyAwwwards Honors, 2026. Faux Reel released as an open repo. 28 case studies online.
Get in touchhello@reckon.house
The setupIndependent, Texas. Design and build. I love the work.
What I doArt direction. Brand systems. Digital design. Interiors.
© 2026 Reckon HouseAwwwards Honors, 2026 · Faux Reel released as an open repo