Mid-century warmth without the nostalgia trap. Organic shapes, muted palette, type that feels found rather than designed. A brand that could live on a storefront sign or a clothing tag and read the same.

Ground-up development. Started with the name and built outward from there.

The mark is built on overlap. Four circles, same form, different color combinations depending on where it lives. Flexibility designed into the identity from the start.

The tree motif became a signature element. Four seasonal colorways, same silhouette. Used across apparel, candles, hangtags, and print. A single graphic idea stretched into a full product language.

Services
— Brand Development
— Naming
— Logo Design
— Graphic Design
— Product Applications