Robert Rodriguez Spring.
'80s mall glam meets high fashion. The double-exposure glamour shot reimagined: mesh gradients instead of airbrushed backdrops, couture instead of puff sleeves.
Robert Rodriguez Spring.
'80s mall glam meets high fashion. The double-exposure glamour shot reimagined: mesh gradients instead of airbrushed backdrops, couture instead of puff sleeves.
Brand details
The reference was the mall portrait studio. Soft-focus close-ups, oversaturated color, a little too much hairspray. We kept the energy and replaced everything else.
Four studio shots, one model, custom compositing. Double-exposure layers stretched the shoot into a full campaign system. Mesh gradients gave the backgrounds pop-art softness without the dated airbrush look.
Typography was built for this project. Playful enough to match the concept, refined enough for the brand.
Social, email, retail. A focused campaign that landed the reference without becoming a parody.
Services — Art Direction — Photo Compositing — Typography Design
Services
— Art Direction
— Photo Compositing
— Typography Design
Brand details
The reference was the mall portrait studio. Soft-focus close-ups, oversaturated color, a little too much hairspray. We kept the energy and replaced everything else.
Four studio shots, one model, custom compositing. Double-exposure layers stretched the shoot into a full campaign system. Mesh gradients gave the backgrounds pop-art softness without the dated airbrush look.
Typography was built for this project. Playful enough to match the concept, refined enough for the brand.
Social, email, retail. A focused campaign that landed the reference without becoming a parody.
Services — Art Direction — Photo Compositing — Typography Design
Services
— Art Direction
— Photo Compositing
— Typography Design
Brand details
The reference was the mall portrait studio. Soft-focus close-ups, oversaturated color, a little too much hairspray. We kept the energy and replaced everything else.
Four studio shots, one model, custom compositing. Double-exposure layers stretched the shoot into a full campaign system. Mesh gradients gave the backgrounds pop-art softness without the dated airbrush look.
Typography was built for this project. Playful enough to match the concept, refined enough for the brand.
Social, email, retail. A focused campaign that landed the reference without becoming a parody.
Services — Art Direction — Photo Compositing — Typography Design
Services
— Art Direction
— Photo Compositing
— Typography Design
Brand details
The reference was the mall portrait studio. Soft-focus close-ups, oversaturated color, a little too much hairspray. We kept the energy and replaced everything else.
Four studio shots, one model, custom compositing. Double-exposure layers stretched the shoot into a full campaign system. Mesh gradients gave the backgrounds pop-art softness without the dated airbrush look.
Typography was built for this project. Playful enough to match the concept, refined enough for the brand.
Social, email, retail. A focused campaign that landed the reference without becoming a parody.
Services — Art Direction — Photo Compositing — Typography Design
Services
— Art Direction
— Photo Compositing
— Typography Design
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
More digital projects
Campaign creative and branding
Interior design
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (OpenAI API, Computer Vision, LLMs)
Rapid Prototyping (Replit, V0, Spline)
No-Code Architecture (Framer, Webflow)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (OpenAI API, Computer Vision, LLMs)
Rapid Prototyping (Replit, V0, Spline)
No-Code Architecture (Framer, Webflow)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)
Reckon House Staples.
hello@reckon.house
214.697.4578
IG@reckonhousestaples
Q&A →
Aesthetic Intelligence →
An independent studio of Jeremy Prasatik. Brands, apps, campaigns and interiors.
I make things, start to finish. National campaigns to custom homes.
Different mediums. Same taste. Same effort. I love the work.
Branding
Brand Strategy (Positioning, Voice & Tone)
Creative Direction (Campaign, Art Direction)
Visual Identity (Logo, Typography, Color Systems)
3D & Motion (Spline, After Effects, Renders)
Generative Imagery (Midjourney, Custom LoRA)
Content Systems (Social Grids, Personalized Architecture)
Digital Experiences and software
Full-Stack Engineering (React, Next.js, Tailwind)
AI Integration (OpenAI API, Computer Vision, LLMs)
Rapid Prototyping (Replit, V0, Spline)
No-Code Architecture (Framer, Webflow)
Product Strategy (MVP Definition, Roadmap)
Systems Design (Scalable UI/UX Frameworks)
Interiors
Interior Architecture (Space Planning, Flow)
FF&E Sourcing (Furniture, Fixtures, Equipment)
Custom Fabrication (Millwork Design, Material Selection)
Installation Management (On-site Direction)
Experiential Design (Retail, Pop-up, Event)