You do a lot of different things. How does that work?
I've worked on national campaigns, ecommerce platforms, apps I've built myself, custom interiors, apparel graphics, store environments. Highly conceptual and heavy execution. The common thread is that I like being close to the work. Strategy and making don't have to be separate tracks. You can lead the thinking and still be connected to the build.

Most creatives with your experience focus on direction. Why stay hands-on?
I've led teams and I've shipped solo projects at midnight. I've found the best work happens when leadership stays close to the craft. I can set the vision, build the system, and still be the one refining the details. The range isn't a trade-off. It's the point.

What's the AI fascination about?
I could always come up with ideas and understand how systems connect, but I couldn't sit down and completely write the code. The syntax, the debugging, connecting everything together. It never quite clicked for me. I never hit flow state with it. Now AI handles that friction and allows me to think and tinker and not get lost in the code. I've spent more nights than I'd like to admit up until 3am, trying things out, learning, building things I couldn't have built before. It's opened opportunities.

What keeps you inspired?
The usual suspects (great movie, btw). Music, film, photography, fashion, well-done interiors of any style. A great meal. A good book. Articles that make me think. I'm pretty passionate about the people, tools, and projects that inspire me, and I'm starting an area on the site to share more of that.

What about outside work?
Husband and dad of three. Big sports fan. I like to cook outside over a hot fire, and antiquing has become a real pastime. There's something about finding a piece with history and giving it a place in the house.